‘Talking Heads.’ That’s what newscasters are sometimes referred to as – you know, the ones sitting behind the news desk. When you’re putting together you speaker demo video, you might consider using a few talking heads to drive home the benefits of your program. Here’s two ideas.
Instead of always getting your testimonails immediately after a workshop, set up a time to visit a current or former client or workshop attendee to interview them and video record it. It can be in their office, home, a conference room or even the park. Just make sure there’s plenty of light and ask the right questions . Don’t approach it as if you are getting testimonials. That’s too much like selling. Focus on their challenges and how your solutions help them overcome them.
Have someone interview you or just slap your camera on a tripod do a stand-up (deliver your message to the camera). Script a message that shares your mission and the impact you hope to have with your program. Point out how your audience most benefits from your work. Share some of the results you’ve been able to achieve in terms of benefit to the client. In addition you can share some words of wisdom and expert quotes by you. Make an impact by talking to your the client about how you hope to help their lives or impact their bottom line.
Mix short messages like these in with your live testimonials. Give the interviews variety by choosing at several different locations, settings, angles or backgrounds. Some of the best video interviews are filmed outdoors. Video your part in several locations, with several different outfits, and even using several different scripts. Give yourself some stuff to choose from in the edit booth.
Remember, it’s up to you to share ‘all the news that’s fit to print.’
PEACE.
Great tips! I have one: Make sure you add a pretty face. Just joking. Seriously, having the right interviewee and the right questions is key to getting your message out or the key to no one watching your video past the first 30 seconds.