I am politically incorrect. Why? Because people tend to ask questions they really don’t want to know your answer to. The politically correct thing to do on my part would be to blow smoke up their butts. Instead I follow the advice I first heard from Mom.
What’s in your video?
There are two elements that every speaker should focus on long before trying to create a final output video. These two main ingredients are actually pretty easy to get because all you have to do is be a great speaker (and who wants any other kind), get people to say so and capture it on video.
If you don’t know what you speak about how the hell am I supposed to know?
How do you expect to be a carpenter without a hammer? How do you expect to be a plumber without a wrench? How do you expect to be an evangelist without a message?
Hot college topics for idiots
Every day, I work to match college campus speakers to the needs of student activities/affairs professionals. I’ve learned a lot from my SA friends and try to share that with my speaker friends. The more they know, the easier we can create a win-win for the speaker and the school.
“I don’t need a strategy for social media!”
I am not a social media guru. But in working with speakers, entrepreneurs and information marketers I hear that statement a lot. For them, social media is usually not working very well, which ought to tell you something.
Don’t Confuse the Product with the Product
What is your product anyway? Motivational talks, workshops, seminars and teleclasses? Articles, e-books blog entries? Books, audio and video programs on CD and DVD? Coaching programs, mentoring and teleclasses?
Anyone following 52,304 people on Twitter is not listening to a word you say!
I’m still a rookie in the Twitter game and even following 100 people is a lot of chatter! I can’t imagine being able to filter out and follow a conversation with one of 52,304!
What the hell is “viral marketing” anyway?
I hear it all the time, basically know what it is, but wanted to look it up anyway. Below are a few of the official definitions I found. Basically, you don’t have to have Coca Cola’s Super Bowl commercial budget to be successful anymore.
Everybody hates a salesman!
“Everybody hates a salesman….” If there’s one person that we – the otherwise polite – can all excuse being rude to, it’s the random salesperson. Here’s how I’ve seen it happen with SELLING speakers. It’s the same with coaches, consultants, and all you other information marketers.