If you want some new ideas to move your business forward, you gotta start having bad ideas – and lots of them! It’s sort of like having to kiss a bunch a frogs just to get to a prince. You have to be willing to kiss those frogs and not be ashamed of it.
To be a powerful Teleclass Leader, the phone’s not the only thing that has to have a connection!
It’s been a while, but I recently attended a couple of teleclasses. One of the big challenges in a teleclass is that you can’t see faces or read facial expressions or body language for feedback.
Stop karate-chopping trees and go sharpen your ax!
Working with a great speaker with weak or no marketing tools is like trying to karate-chop a redwood to the ground! There is no degree of black belt – nor any amount of yelling ‘Timber!’ that can get that done.
A half dozen things to think about before you start your speaking business
I heard a stat that says 31 out of 32 start up speakers fail. Here are a half dozen things I think you should think about if you’re planning on calling yourself a speaker.
Using ‘Talking Heads’ to bolster credibility
‘Talking Heads.’ That’s what newscasters are sometimes referred to as. When you’re putting together you speaker demo video, you might consider using a few talking heads to drive home the benefits of your program. Here’s two ideas.
How Great Thou Aren’t: How to get better testimonials
“It was right after the workshop. The speaker wasn’t all that great, but they stuck a camera in my face and said, ‘Tell me how I was!’ What was I supposed to say?” So of course they say what they’re supposed to say because most people are polite…
Lights, camera… what to video in your speech or workshop
Make your life easier and don’t video your workshop, keynote or presentation from start to finish. There’s a more strategic way that can save you time, money and add energy to you final product. Here’s my take on the subject.
A simple camera crew checklist for your next gig
Although I know people who can make anything complicated, getting decent video clips at your speaking gigs or workshops can be pretty simple these days. Some of these things may sound like no-brainers, but let’s go over them anyway.
Writing a program description that doesn’t suck.
Don’t think this post is just for up-and-coming speakers who don’t know any better. Many experienced speakers do not have thorough topic descriptions. They do most of their selling themselves and adlib their way through.